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ABOUT

ABOUT THE BRAND & APPAREL

OWNER & DESIGNER OF & APPAREL, ANDREA UPDIKE, TAKES INSPIRATION FROM THE SAYING “EXPECT THE UNEXPECTED.” THROUGHOUT EACH COLLECTION YOU WILL FIND UNEXPECTED COMBINATIONS LIKE FANCY EMBROIDERED DETAIL ON EVERYDAY ESSENTIALS, PREPPY NAUTICAL & PUNNY PHRASES, NEUTRALS MIXED WITH NEONS, BASIC STRIPES & LOVELY LACE, & VINTAGE VIBES WITH NOUVEAU TRENDS. SO BECOME A FASHION YOLO-ER & JOIN US AS WE ESCAPE THE EXPECTED, EXPLORE COOL COMBINATIONS AND DRESS LIKE THERE’S NO TOMORROW.

& APPAREL OFFERS A CULTIVATED COLLECTION OF WOMENS FASHION AND EMBROIDERED ESSENTIALS ALONG WITH BABY & KIDS MUST-HAVES FEATURING ANDREA’S UNIQUE DESIGNS. ANDREA BRINGS ALMOST 20 YEARS OF RETAIL KNOWLEDGE TO THE BRAND, WHICH INCLUDES 8 YEARS AS THE PREVIOUS DIRECTOR OF PRODUCT DEVELOPMENT & DESIGN FOR A WOMENS CLOTHING COMPANY CALLED DOWNEAST BASICS. ANDREA HAS ALSO DIRECTED & DESIGNED PRIVATE LABEL COLLECTIONS FOR MAJOR DEPARTMENT STORES.

& APPAREL ON FIRE

RECENTLY, & APPAREL MADE A MAJOR DEBUT WITH ARCADE FIRE! WIN AND WILL BUTLER OF THE GRAMMY-WINNING & ACADEMY AWARD NOMINATED BAND ARCADE FIRE RECEIVED HAND-EMBROIDERED BABY ONESIES WITH THE ARCADE FIRE REFLEKTOR ALBUM LOGO FROM ANDREA UPDIKE. WIN LOVED THE ARTESIAN LOOK OF THE EMBROIDERY AND A COUPLE MONTHS LATER ASKED ANDREA TO PRODUCE THEM TO SELL IN THEIR MERCHANDISE TENTS ON THEIR REFLEKTOR WORLD TOUR AS WELL AS THEIR WEBSITE. THE UNEXPECTED COMBINATION OF EMBROIDERED BABY ONESIES & ARCADE FIRE WAS A CATALYST FOR THE BRAND, & APPAREL. THE FUTURE OF & APPAREL INCLUDES EXPANDED COLLECTIONS FOR BABY, KIDS, WOMEN & EVENTUALLY MEN. & APPAREL IS ALWAYS LOOKING FOR THEIR NEXT COLLABORATION, SO CONTACT ANDREA DIRECTLY FOR CUSTOMIZED & WHOLESALE ORDERS ATANDREA@SHOPANDAPPAREL.COM.


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