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HELLO WORLD! Welcome to THIS & THAT, the official blog of & APPAREL.

My name is Andrea Updike and I am very pleased to meet you. Here you will find short & sweet posts that give you a sneak peek into the world of & APPAREL, Andrea Updike, & East Coast living. Neons & neutrals, preppy & punny, trendy & timeless, unexpected perfection.

& APPAREL offers boutique & unique fashion for babies, kids, & the ladies. Specializing in embroidered essentials that become instant wardrobe favorites. Shop our site when you want from where you want, we'll provide the fun. & APPAREL was founded on a collaboration with Arcade Fire and in this spirit, collaborations continue! It is quickly turning into my favorite aspect of my job. Look for upcoming collaborations with Studio Mucci, Eileen Peters, Six Sisters Stuff, Reachel Bagley, The Girls with Glasses, DAWN, & more! If you are reading this and you are interested in collaborating, PLEASE contact me ASAP.

Just a little bit about myself, I currently live in Maine, right on the coast by Mount Desert Island. I am married to a scientist named Dustin Updike. You can check out his world of worms here: http://updikelab.mdibl.org/ . I am mom to Sam Updike (age 13), Simon Updike (age 1 - nope, not a typo) and last but certainly not least George Updike (the dog.) Before establishing & APPAREL, I worked as Head Designer & Director of Product Development for DownEast Basics. Over the course of this position I learned every aspect of design & production. I was also able to travel to many parts of the world and manage international business partnerships. After taking a short break when Simon arrived, I am thrilled to start this next venture in the design & APPAREL world (pun intended.) On a side note, I consider myself a root beer, big foot & big hair enthusiast. We have lived in Maine for almost two years now, before that we lived in Santa Cruz, California. It is awesome to experience what both the west coast and now the east coast have to offer. You will always see evidence of nautical inspiration in many of my designs.

The other team members of & APPAREL live in California. Mike Eyre (CFO) is also CFO of Verve Coffee Roasters & Santa Cruz Skateboards. Jon Berrett (Director of Marketing & Technology) also Executive Producer for Yo Gabba Gabba, additional TV productions, & founder of Scout Industries. I am thrilled to present our brand & APPAREL and look forward to what the future holds. Now go shop!




The Updike Family - featured here on Simon's First Birthday! I took a weekly themed photo of him every week of his first year. It was quite a project. You can see them all under #simonwalterupdike on IG. st.

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